Have you ever wondered how multi-national companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company starts out by thinking of a name. A law firm, for example, commonly uses the names of its associates, like Smith, Johnson and Brown Law Firm. The name of a woman’s speciality shop should be something sensual and exciting, like Victoria’s Secret or Bare Essentials. A clothing line should boast the popular designer’s name. Corporate branding does not just involve the company name. It also includes the corporate logo design and the overall company image. More importantly, it conveys your corporate identity. When you think of computers, Microsoft comes to mind. Toothpaste equals Colgate. Coming up with the perfect brand name that will stick to the consumer’s mind is as important as coming up with the finances to start a company – be it big or small.
- First Impressions Last
When you distribute a business card, see what dominates that small piece of paper. Brand names and logos. Bland brand names never work. When you think of a name, follow these rules:
– Be original.
– Do not be overly creative – business cards must be functional. Sure a uniquely sized/shaped card might generate interest but it’s very hard for a secretary to file in a business card rack.
– From your options, choose one that has a global appeal.
In today’s global marketplace, a brand is considered as a valuable corporate asset and a marketing tool for success. Thus, you should always give careful consideration to different cultures if you plan to conquer a worldwide market.
- The Simpler The Better
When creating the company logo, it is much more advisable to be creative and distinctive. The more conservative designs apply to a target market of the same kind. If you apply the same concept to a company whose customers are supposed to be young and hip, they will fall asleep as soon as they hear your brand name and see your logo. With a younger clientele, it is best to be energetic and creative when thinking of corporate naming and branding.
- Brand Name Equals Image
With the Internet being considered as the most powerful marketing tool, it is very important that your customers remember something distinctive about your company. Give out a clear picture of the message that you want to impart and the image that you want to project. Strong graphic design is the ace up your sleeve to leave a lasting impact of your company.
- Be Consistent
Corporate branding takes time. It includes your company name, your logo, your customer service, the staff, the building location, the state of the offices, even your maintenance staff and the company vehicles. As years pass, your company develops a certain reputation. It is a good thing if, upon hearing the name of your company, people would immediately associate it with the service or product that you represent. Make sure that you stick to the corporate image that you want to project.
- Create A Powerful, Branded Web Site
Marketing though the Internet is yet another aspect of corporate branding. You should develop a distinctive, informative and complete web site. This is so that customers would have a clear understanding of your company profile.
- Research, Manage, Dominate!
Try visiting websites which offer corporate branding and advertising services. Better yet, look for the people behind the big companies and ask or research on how these establishments have gotten to where they are now. check on their corporate structure and how they began. Make sure that the people who make up the corporate ladder have enough enthusiasm and confidence about the company which should rub off on the rest of the staff. It would never hurt your company if you have a good personnel attitude and an intense pride of work.
This week on Scotch O Clock we talked all about Branding and how It can Help you in your Business.
Chris & Frank From Alderton Financial have built up Alderton Financial through their family values in Business, by helping clients, staff and reflecting their brand throughout.
Featured Whiskey: McCallan
Business Topic Covered: In this episode we discuss the importance of Branding & Values in Business and How you can implement this into your business.
Scotch Intro: 0:45
Business Topic Intro – Branding & Values: 1:36
Branding discussed: 3:45
Purpose in Business: 7:00
How much time should be spent on Branding in Business: 9:10
Values in Business: 13:00
Developing your Business: 16:00
Summary of Branding in Business: 16:00
We Hope you enjoy this Episode guys and remember to please comment and share this video to help those in regards to their Branding & Values in Business.
For more information on how we can help you in your business click on the Green Button Below.
The “spark” for many entrepreneurs is seeing an opportunity that doesn’t yet exist. Ted Turner, for example, launched CNN because he perceived that people wanted more television news than they were being offered. It took a lot of patience on Turner’s part to realize the vision, but he had read the market in a way that few “experts” did at the time.
In realising the promise of CNN, Turner demonstrated another facet of the entrepreneurial spirit, persistence. There are a lot of bright ideas that never reach fruition; taking a “raw” idea and converting it into a successful business model is very hard work.
And that work never stops. No matter how innovative your idea, the competition is always just behind you. With anything less than constant creative effort on your part, they may not stay behind you.
Are you still with me? Here is where I reveal why everyone isn’t an entrepreneur:
No opportunity is a sure thing, even though the path to riches has been described as, simply “…you make some stuff, sell it for more than it cost you… that’s all there is except for a few million details.” The devil is in those details, and if one is not prepared to accept the possibility of failure, one should not attempt a business start-up.
It is not indicative of a negative perspective to say that an analysis of the possible reasons for failure enhances our chances of success. Can you separate failure of an idea from personal failure? As scary as it is to consider, many of the great entrepreneurial success stories started with a failure or two.
Some types of failure can indicate that we may not be entrepreneurial material. Foremost is reaching one’s level of incompetence; if I am a great programmer, will I be a great software company president? Attitudinal problems can also be fatal, such as excessive focus on financial rewards, without the willingness to put in the work and attention required. Addressing these possibilities requires an objectivity about ourselves that not everyone can manage.
Other types of failure can be recovered from if you “learned your lesson.” A common explanation for these is that “it seemed like a good idea at the time.” Or, we may have sought too big a “kill;” we could have looked past the flaws in a business concept because it was a business we wanted to be in. The venture could have been the victim of a muddled business concept, a weak business plan, or (more often) the absence of a plan.
When small businesses fail, the reason is generally one, or a combination, of the following:
* inadequate financing often due to overly optimistic sales projections;
* management shortcomings,
— such as inadequate financial controls, lax customer credit, inexperience, and neglect, and;
* misreading the market,
— indicated by failure to reach the “critical mass” required in sales volume and profitability, — usually due to competitive disadvantages or market weakness.
In a recent Wall Street Journal article titled “Why My Business Failed,” Ken Elias cautions that “even if the concept is right, it won’t fly if the strategy is wrong.” Still, on being asked whether he would start another business today, he answers: “Absolutely. The experience is fabulous, exciting and the possibility of success is always there.”
This Week on Scotch o Clock episode we were joined by David Clarke.
David Clarke from Chase Group Insurance Solutions is a Specialist Insurance Broker, arranging insurances for many businesses. David’s focus is on a client group that values sound advice from a Broker that truly understands their business.
Featured Whiskey: The Arran Malt.
Business Topic Covered: In this episode we discuss Risk Analysis and why it is so important to focus on implementing Risk Strategies in Your Business.
Scotch O’Clock – Episode 33 Featuring David Clarke.
Featured Guest Intro: 0:10
Scotch intro: 0:45
Whiskey Tasting: 2:00
Risk Intro Topic: 3:20
Risk Management: 7:00
Asset Protection: 9:20
Political Risk: 16:00
Cyber Protection: 17:00
Insurance Strategies: 18:00
We Hope you enjoy this Episode guys and remember to please comment and share this video to reach those who are seeking advice on implementing a Risk Strategy in their business and the benefits in doing so.
For more information on how we can help you in your business click on the Green Button Below.
Value: The customer’s perception of your worth, excellence, usefulness, or importance. Value addresses the customer’s question, “What can this person or company do for me?”
Value can be articulated by explicitly answering these questions throughout the sales cycle:
- How much? (what the customer can expect to gain by doing business with you — in increased sales, lower costs, etc.)
- How soon? (when the customer will be able to receive the value)
- How sure? (proof that the customer will in fact attain the value stated)
Provide norms for the customer so that there is little question of what the customer can expect from you: “We have a track record of providing a 15% cost savings and 90% product availability within 2 days of order.”
What are norms that your customers can expect you to live up to?
Remember, it is YOUR job to tell your customers what value they can expect — customers shouldn’t have to work to figure out the value themselves. If you don’t explicitly quantify the value your customer can expect to receive — and your competition may be doing this work for your customer — who is going to win the sale?
Competence: The customer’s perception of your skill, knowledge, and experience with respect to them or their business. Competence addresses the customer’s question, “Can this person or company do what they say they can do?”
Competence is demonstrated by the following:
- Completing and implementing an organised and logical sales approach
- Conveying an understanding of the customer and their business
- Demonstrating research and knowledge
- Substantiating your capabilities
- Involving team members appropriately and on a timely basis
The perception of competence is gained over time. As you work these guidelines into your approach to your customers, you will gain credibility and enhance your business relationships.
Trust: The customer’s confidence in your integrity, ability, and intent. Trust addresses the customer’s question, “Do I trust this person?”
Trust is demonstrated by the following:
- Using third party introductions
- Providing a letter of recommendation (objective references help build credibility)
- Displaying honesty, candor, empathy, and respect (show that you’ve done your homework, show a concern for their time and issues)
- Conveying win/win intent (concern for positive outcome/success for both parties)
- Above all, substantiate with action:
o Establish a track record of follow-through
o Set new norms (guidelines for expected behavior that are agreed to and that can be counted on)
Propriety: The customer’s perception of the appropriateness of your actions with respect to them or their business. Propriety addresses the customer’s question, “Is this person behaving properly or appropriately?”
Part of exhibiting propriety is in the way you present yourself. Over half of others’ perceptions of you is based — at least initially — on your appearance. Therefore, take care in your physical appearance, mannerisms, vocabulary, and business etiquette. If your first “appearances” occur on the phone, pay special attention to your tone, enthusiasm, and vocabulary.
A second, critical part of demonstrating propriety involves your adaptability to other people. In business, the Golden Rule — “Do unto others as you would have them do unto you” — is usually inappropriate. In fact, if you treat others as you want to be treated, you may end up ignoring their needs, wants, and expectations, which may be completely different from your own.
You must be astute enough to recognise others’ needs, wants, and expectations AND you must be flexible enough to treat people the way they want to be treated.
Relate to your customers in a way that makes them feel most comfortable. This decreases “relationship tension” and increases trust, credibility, cooperation, and the commitment to work with you.
Build your business relationships — and your future — by focusing on these critical elements of Value, Competence, Trust, and Propriety.
This Week we Took Scotch o Clock to The WA Club and was joined by some of our clients such as Your Social Voice, Avenue 9 Dental, Trac, RoyAls and Prevail Solutions.
Kim Barrett from Your Social Voice is a world renown Social Media Marketer, focusing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.
Ken & Al; The Craigie Brothers of RoyAls Chicken & Burgers are now open in 2 locations in Perth; East Vic Park & Wembley. They are well known for their Amazing Food and are Huge Hit in Perth.
Tom From Trac – East Perth IGA – has been in the industry for years and has vast experience with Business Management.
Jason Paizes From Prevail Solutions – is a Website Guru. Jason has created many Businesses online and is the Go To Expert for building an online business.
Parkerville Tavern – are a well known Family Style Pub in Perth known for its atmosphere and food who have been in the Hospitality field for a long time.
Adam from Avenue 9 Dental – is an Expert Dentist bringing his expertise and professionalism to the WA Club.
Featured Whiskey: Ardsbeg 10 Year Old.
Business Topic Covered: In this episode we will discuss the importance of maintaining Client relationships and Culture in Business.
Scotch O Clock Episode 31 – Featuring Your Social Voice, Avenue 9 Dental, Trac & RoyAls & Prevail Solutions.
Featured Guests Intro: 0:45
Business Topic Covered – Client Relationships and Culture: 2:45
Scotch intro & Whiskey Tasting: 4:09
Kim from YSV discusses his view on Client relationships & Culture: 5:28
RoyAls on why Culture is so important and How he has created this in his Business: 7:55
Jason discussing Time Management, Automation and on why to build Strong Client relationships: 11:00
Adam From Avenue 9 gives his Top Tips on How to Achieve successful relationships and forward thinking in Business: 14:12
Steve outlines how to create great customer service for your ideal client in your Business: 17:13
Summary of Client relationships: 22:22
We Hope you enjoy this Episode guys and remember to please comment and share this video to reach those who are seeking ways to improve Client Relationships or Culture in their Business.
For more information on how we can help you in your business click on the Green Button Below.
This week on Scotch O Clock we are joined with our Special Guest; Kim Barrett from Your Social Voice. Kim Barrett is a world renown Social Media Marketer, focusing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.
Featured Whiskey: Glendronach 18 Year Old Allardice – Oloroso Sherry Cask
Business Topic Covered: In this episode we talk all about the importance of Efficiency in Business and how it can help you in your Business.
7 Factors of Efficiency
- People Efficiency
- Educational Efficiency
- Sales and Marketing Efficiency
- Operational Efficiency
- Financial Efficiency
- Mental Efficiency
- Technological Efficiency
Scotch O Clock Episode 31 Featuring Kim Barrett:
Featured Scotch Intro: 1:21
Whiskey Tasting: 4.19
Main Topic – Efficiency: 7:24
Continuous Improvement: 7:56
How to improve Systems: 9:30
Forward Thinking in Business: 10:40
7 factors of Efficiency: 11:30
Theory of Constraints: 13:37
Sales Process: 15:09
Finding the right Expert: 16:33
Interactive Cash Flow: 18:45
Summary of Efficiency: 23:07
We Hope you enjoy this Episode guys and remember to please comment and share this video to reach those who are seeking ways to improve their Business.
Proper sales training is crucial for the success of any business! The efficiency of your sales depends on various interrelated factors such as the efficiency and the skills of your business members, the ability of your company to create and explore new sales opportunities, as well as the ability to close potential sales. In addition, a proper customer relationship management can maintain the clients’ interest in the products or services offered by your business. Considering the fact that the profitability of a company is determined by its members’ relations with clients, a successful business should focus on better understanding customers’ needs, enhancing the communication with clients by providing good feed-back and also on improving interactions with clients. With the means of effective sales training programs, you will be able to strengthen the relations between clients and the members of your business.
Whether you are the owner of a large, prominent company or a small business, proper sales training of your team members is the key in achieving and maintaining a strong position on the market. In order to strengthen the relations with your loyal customers and to attract new clients to your products or services by increasing the exposure, popularity and credibility of your business, you have to make sure that your business team has a solid sales training. A proper sales training program can help you boost the profits of your business by familiarising you and your team with a wide range of strategies for attracting new customers. In addition, sales training programs offer you effective solutions for selling more to your already existent clients, by maintaining them interested in your products or services.
There are various online professional services that offer a wide range of effective sales training programs for companies. By attending to the latest, cutting edge sales training programs, you and your business team will be able to quickly assimilate an extended package of knowledge, skills and abilities that are vital for achieving success. Sales training programs account for all the features of a successful business, ranging from customer service and sales skills to sales management and leadership development. By attending to a set of specialised sales training courses, your sales staff will be able to improve their overall sales skills, negotiation skills, communication skills and conflict resolution abilities.
Advanced sales training programs also include executive coaching, sales management coaching and leadership development, courses suitable for your team members that occupy higher positions inside your company. Thus, sales training programs are appropriate for all the people in your business, regardless of their role and position inside the company. By attending to a set of specialized, professional sales training programs, your team will learn new, effective solutions and strategies for promoting and selling your products.
Regardless of the success of your business, there is always room for improvement! After following a set of reliable, effective sales training programs, lots of businesses have been able to increase their profits by up to 30 percent! Sales training programs are strongly recommended for all business owners who wish to enhance the efficiency of their company.